hen developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favorite techniques are skimming business publications and utilizing goodie bags. According to dictionary.com, brainstorming is: 1) A method of shared problem solving in which all members of a group spontaneously contribute ideas or 2) A similar process undertaken by a person to solve a problem by rapidly generating a variety of possible solutions.
In publications such as the Wall Street Journal, the editors include a mix of short articles (good for brainstorming ideas based on what others are doing) and in-depth reports (good for brainstorming new product development strategies that grow from trends). By skimming avariety of business related articles (news articles, features, human interest, and analytical pieces) you broaden your idea base, which results in more new product ideas.
Additionally, many print publications have integrated the Internet into their traditional business models. Besides offering both online and offline versions, many provide email alert services. Because they have successfully integrated into their own business, writers and editors are able to intelligently address both online and offline strategies, which in turn will create a more productive brainstorming session for you.
In publications such as the Wall Street Journal, the editors include a mix of short articles (good for brainstorming ideas based on what others are doing) and in-depth reports (good for brainstorming new product development strategies that grow from trends). By skimming avariety of business related articles (news articles, features, human interest, and analytical pieces) you broaden your idea base, which results in more new product ideas.
Additionally, many print publications have integrated the Internet into their traditional business models. Besides offering both online and offline versions, many provide email alert services. Because they have successfully integrated into their own business, writers and editors are able to intelligently address both online and offline strategies, which in turn will create a more productive brainstorming session for you.
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