Make Adsense Work for You

Ads are said to be "visual noise", and ironically, the larger (and more obvious) the ad, the more likely it'll be ignored. That seems to go against all instincts of advertising-bigger should be better, right? That may work on a highway, when a looming billboard will catch your either whether you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the "traditional" advertising banners, regardless of the text contained in them. That's why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.Ads are said to be "visual noise", and ironically, the larger (and more obvious) the ad, the more likely it'll be ignored. That seems to go against all instincts of advertising-bigger should be better, right? That may work on a highway, when a looming billboard will catch your either whether you plan to look or not, but on the Internet, there are just too many ads. As a gut-reaction, the eye skips over anything that looks like the "traditional" advertising banners, regardless of the text contained in them. That's why if you look at the studies, 468 x 60 ads, and the 728 x 90 ads, actually get the lowest click through rate.

Since Google allows you to put three ad blocks, where do you put the other two? At the end of the content, preferably above the Author's Box. This reaches the educated, and perhaps slightly more cynical reader, who had preferred to read up on the topic and is now ready to make an intelligent, informed decision about what products or services to buy. You can place a third ad block at the side if you have a short article or are concerned about cluttering the site. Otherwise, put it within the content, catching visitors who may be quickly bored with the article and may not reach the end of it, and is willing to "click away" from the site (and hopefully to the advertisers).